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Lifecycle
Management
and Product
Development as
Global Chief
Creative Officer,
CCO
Liaison between fortune 500 companies, select wholesalers and their suppliers in producing creative, brand exclusive programs
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Left, process snapshot: click the above titles to see more.
Meet Amanda Giddens
President and CCO
Home Decor, Textiles and Art Licensing - Wholesale and Retail
Creative Charlie
by Amanda Giddens
Wearable Art and Apparel
2004-Current
Churchill Downs at the
Kentucky Derby (left) Amanda and Tricia, (above) close-up of the topiary sculptural hat and (below) narrative
images showing the hat making process with conceptual renderings
Hat contest winner of
It’s My Derby
The millinery display at Churchill Downs museum
(left) with the topiary hat. The custom, topiary, headpiece features hand painted Breyer horses, blush feather and floral accents and secured by ladies’
Baby Yoda
Ugly Christmas Sweater
The making of the Disney like Baby Yoda (top left), from a conceptual sketch, to a paper pattern (right), then shaping a light weight foam head and wire to form ears (above left). Next combining terry cloth and mixed fabrics for texture (below left), then pining fabric before sewing or hot gluing seams.
Finally, hand painting eyes, ears and other details bring the character to life.
The Michaels Companies
As acting Product Designer, concepts: Father's Day Foam Tie Craft and Kid's DIY Foam Bag
Costume Design
Seasonal (Halloween) conceptual design, and construction of wearable art.
Combining ribbon, jewelry, lace and creepy Halloween elements (from Michaels, JoAnn and Sam's Club and others) to make hand
crafted accessories (above). Next, orchestrating the handmade spooky components, such as statement flowers with spider eggs, onto clothing, accessories, the hair and face (right). Uses: theater, film and Halloween fun.
Dog Speak Apparel
As acting Consultant: Wholesale Giftable Programs and Product Designs
Created custom dog themed artwork (above/below) and graphic designs for printed t-shirts and embroidered hats for nationwide wholesale programs. See more Dog Speak designs like the logo (below right) click here.
Dog Speak t-shirts with Amanda's artwork and graphics (below) for apparel consideration.
Licensed Art Apparel
Freelancer: preparing template flats and inspirational product mocks, applying the famous Ivey Hayes' colorful paintings onto coastal apparel and accessories, for Brax Ltd.'s client proposals.
Custom T-shirt Graphics
Graphic designer: Pantone number selections, suggested placement on garment
Uses: fundraisers and company moral events
Donated artwork
(example right) benefiting the
Andrew McDonough
B+ Foundation
fighting childhood cancer, seen on
NBC's Today show
The Hamptons' 6th
Annual 5k Run fundraiser
Donated custom, graphic artwork (above/below)
benefiting the Family Readiness Group, FRG, and companies they serve.
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