Lifecycle
Management
and Product
Development as
Global Chief
Creative Officer,
CCO
Liaison between fortune 500 companies, select wholesalers and their suppliers in producing creative, brand exclusive programs
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Left, process snapshot: click the above titles to see more.
Meet Amanda Giddens
President and CCO
Home Decor, Textiles and Art Licensing - Wholesale and Retail
Creative Charlie
by Amanda Giddens
B2B Branding + B2C Marketing, Advertising,
Visual Merchandising, & Packaging
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2004-2020 I Global Chief Officer of Creative, Sales, and Accounts I VISIONARY DESIGN AND DEVELOPMENT
(B2B consultant for Fortune 50 companies/private brands and manufacturers)
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example I client
FORTUNE 1 company
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global brand
Member's Mark
RETAIL STORES/CLUBS & ECOMM
corporate brand guides I color I typography I adherence I sustainable displays I technical specs I labels I product packaging I artwork I cpgs I spool flange I content creation I copywriting​ I printing QC I
marketing
GLOBAL CONSUMER PROGRAMS
softlines I seasonal
VISUAL MERCHANDISING
sustainable retail store displays with labels
interactive swatches (fabric ribbon)
spool flange I protective product film
(upselling: layer products and organize styles by color and trend)
MASS MEDIA I GLOBAL MARKETING & ADs I E-COMMERCE​ CONTENT CREATION
inspirational product styling I interior decorating I floral design: product uses I copywriting: key features
LOGISTICS I VENDOR MANAGEMENT
sample delivery I photography and video production
Credits
Photography (above): James Wade
Wreath and Chair Tie: Cindy Giddens
BRAND COLLABORATIONS
Coordinated, selected, and styled samples
with Hallmark (gift wrap) for
global marketing and advertising (above)
example I client
Private Brands
Wholesale and Retail - Hardlines/Softlines
Stationary, Greeting Cards, Giftables, Pets,
Fashion/Apparel, Wall Art, Home Decor,
Art Licensing, Food & Beverage, and more
Special Collaboration for Nationwide Wholesale and Retail
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with Connie Ogrinc,
the female, business owner of
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Dog Speak
nationwide retail store display (above right):
also featuring Amanda's rescue dog
wholesale ecomm website (below):
artwork and graphics
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(website below not by Amanda)
EXAMPLES
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branding I logo:
color stories, typography, and artwork
such as: hand drawn dog holding a pen
with the mouth
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exclusive product designs:
layouts, graphic designs, and
original artwork such as:
Dog Lessons for People
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research I development
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packaging artwork
retail display title backers
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marketing I ads
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photo styling I content creation
mail catalog graphics & layout
sustainable envelope:
hand drawn dog nose artwork
example
Private Brands
NATIONWIDE WHOLESALE & RETAIL
Hardlines & Softlines: Accessory Furniture, Wall Art, Home Decor,
Art Licensing, Food & Beverage, Giftables, Textiles and more
exclusive program
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Resin Plaques
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​research I development
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branding
color stories, pantones, and typography
exclusive product designs
technical specs, original artwork, and
art licensing
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sustainable packaging
graphic designs, artwork, substrates,
product tags, and printing QC
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product styling I content creation
inspirational uses and how to visuals
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visual merchandising I marketing I ads
retail displays and recyclable corrugate signage
catalog
key features with product specs
Website Designed by Creative Charlie
WEBSITE IMAGES AND CONTENT MAY BE SUBJECT TO COPYRIGHT: DO NOT REPURPOSE, REPOST OR REDISTRIBUTE WITHOUT WRITTEN PERMISSION. ALL PRODUCTS SHOWN CAN BE PURCHASED VIA THE BRAND IF IN STOCK, NEITHER MATERIAL NOR CONTENT ARE FOR SALE UNLESS NOTED.
