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Lifecycle
Management
and Product
Development as
Global Chief
Creative Officer,
CCO
Liaison between fortune 500 companies, select wholesalers and their suppliers in producing creative, brand exclusive programs
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Left, process snapshot: click the above titles to see more.
Meet Amanda Giddens
President and CCO
Home Decor, Textiles and Art Licensing - Wholesale and Retail
Creative Charlie
by Amanda Giddens
Program Lifecycle Management
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2011-2020 I Global Chief Officer of Creative, Sales, and Accounts I VISIONARY DESIGN AND DEVELOPMENT
- Custom Design and Development Process -
1. Trend research at global trade shows (i.e. Christmasworld in Germany)
2. Create inspirational trend guides and assign Pantone numbers by trend
3. Research competitors’ products via retail/market comp shopping
7. Interpret clients' trends and utilize my guide to designate components by story: substrate textures, edge and surface treatments and so on.
9. Produce trend right computer graphics, product designs
and prints
8. Create conceptual renderings and propose production processes, ie.
printing glitter or paint, flocking, other...
4. Compile and create market data as comparison reports by retailer and product category
5. Collect historical sales data from clients/supplier and create data charts
6. Determine program structure, quantity, widths and more based on data and trends
10. Explore cost effective production opportunities
ie. faux embroidery
11. On-site and on-line development, during sample making process: resolve problems prior to production
12. Collaborate with factory and design managers, providing guidance for sample revisions
13. Offer new ideas: products, processes and packaging
14. Assist in developing and selecting
new, textured substrates for ribbons
15. Assist buyers and development teams at and after meetings
and many more hands-on steps with buyers, development teams and suppliers' for exclusive, custom branding...
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