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ABOUT

CONNECT

Amanda Giddens

Owner and Chief Creative Officer

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Creative Charlie - B2C consulting

E: charliespagemail@gmail.com

Linkedin: amanda-giddens-creative-charlie

Web: www.charliespage.com​

PURPOSE

 

At Creative Charlie, our mission is to innovate and excel in the creative process by leveraging technology and data as our guiding principles. We are dedicated to expressing concepts through visual arts, crafting high-performing, original products that inspire and delight our customers. Our commitment is to drive market differentiation and set new standards of excellence in every project we undertake.

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Amanda founded Creative Charlie in 2020, while continuing her passion for oil painting En Plein Air with fellow artists, and actively supporting nature conservation and animal welfare initiatives. For nearly eleven years, she built and led decorative softline programs between an overseas supplier and Fortune 50 companies, whose combined value exceeded $76.6 billion. As acting Global Chief Officer of Creative, Accounts, and Sales, she managed a $75 million portfolio with over sixteen brands, including Sam's Club (Walmart), Michaels, JoAnn, Hobby Lobby, and Big Lots. Amanda's key account, Sam's Club, achieved over 700% sales growth in under nine years, and her original softline designs remain available in stores through 2024. Amanda is most excited by career achievements that redefined the market with unique products, drove brand differentiation, delighted customers, and strengthened cross-functional teams, all while maintaining a fun and engaging work environment. ​Amanda holds a Bachelor’s Degree in Design from UNCSA, and also studied Visual and Liberal Arts.​​​​

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website design by

Creative Charlie

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